Jim Rogers' expertise in outdoor advertising developed during his youth while apprenticing as a billposter for his father and establishing James Rogers Inc. as the premier source for NYC wildposting campaigns. Jim was promoted to increasingly higher levels of responsibility, rotating through several critical operational and sales positions. Eventually he earned the role of President and expanded the company's wildposting service to 35 markets across the United States. 

In 1999, Jim partnered with another prominent alternative media company, NPA, to add depth to the national infrastructure and provide a broader selection of Out-of-Home products. NPA soon laid claim to being the largest Alternative Media company in the USA. Eleven years later, in 2010, restless to innovate, Jim resigned from NPA to begin building a new breed of advertising service, a multi-channel media company that integrates Outdoor, Digital, and Mobile, to create seamless, cross-platform, campaign executions, while packaged in a easy to understand, off-the-shelf, media buy. 

With 30+ years experience in product development and over eighteen-thousand campaign executions across America, Jim's knowledge of Out-of-Home is unrivaled. He has worked with a wide range of clientele from cabaret performers to Fortune 500 companies. Delivering value to clients and keeping main stream advertising accessible to small businesses are the goals that drive his development efforts.